Ironbridge Next Top Model

Use your magic hands to bring the valley of invention to life!


At the heart of the valley of invention lies the most amazing story. Of water, coal, iron ore, the perspiration of people and the perserverence of mules. Surrounded by the perfect mix of natural resources, the people of Coalbrookdale built a thriving industry… Buildings where they smelted iron, cast amazing crafts and hammered wrought iron… Transformed Mother Natures fruits into products that were prized and envied around the world.

For those visitors who encounter the 1805 landscape model of the valley in the Museum of Iron, this story is sadly lost. The buildings are drab, numbered, accompanied by a dry key that is difficult to use, and easy to pass by.
Our audience is the families and schools who visit the Museum of Iron and want to learn about the synergy of landscape and people at ironbridge. People with hands and people with iPads… For reasons that will shortly be apparent.
We will tell the story of the natural resources, man made buildings and features of the landscape in 1805. We will being them alive! … We will draw the natural and man made features together, to create a special place at the heart of the valley of innovation.. We will peer into the buildings to meet the people and see things up close.

Intentions & Processes

Team One were brought together by the common aspiration to update and improve a 3D model of the valley of Coalbrookdale in the Museum of Iron.


Our project involved setting up a digital project that illuminated a central part of the existing  real world Coalbrookdale valley model.  The  other hardware for our installation was a computer, a sound system and a leap motion sensor.  A flash app was used as the interactive application driving output to projector and speakers. The motion sensor’s data  was fed into the flash application and used for input.

For the user this means that they were able to point to areas of the model with their hands and see a glowing light on that model that followed their hands motion.   A number of ‘hotspot’ designated on the model then trigger a specific animation sequence.  Two animation sequences and ‘hotspots’ were demoed in the video.

Flash, Adobe premiere ,and aftereffects were used as the main softwares.



Harry Gee @MrAgilic

Product developer and designer from Bristol UK.  A joy to  team work with a fantastic and talented group.  I have also enjoyed the exploration or a fascinating part of the world with an incredible history!

Amy Dale @amyldale

Digital Communications Development Manager at Museums Galleries Scotland and here at MuseomixUK to provide Content Expertise. I’m passionate about museums and have really enjoyed the experience Museomix offers. Totally in awe of the skills of the members of my team!

Philip Clevberger, Interactive media developer at the Imperial War Museum. Even though I’m a programmer, code  never interested me. It’s always been about what you can do with it.  I love telling stories and always looking for interesting ways to do so. When I’m 65 I want to have a vast collection of anecdotes to tell and sporting a moustache as well as a  cat.
Please get in touch.,

Tracey Tutt @traceytutt

Both in my work and on my MA I enjoy looking at New Technology to implement and to play with. I have really enjoyed working with other creatives and being able to make illustrations, animations, Augmented Reality and seeing it in a way never before, projected over a interactive 3D map – amazing.

Mary Chester-Kadwell @omegasquirrel
Role: Graphic design

An archaeologist with many hats: community archaeology at the University of Cambridge, finds identification with the Portable Antiquities Scheme, teaching, learning and freelance museum displays, book copyediting and illustrations. It’s been fun to rediscover hand drawing and filming… very different from my day jobs!